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Saturday, June 30, 2012

Racism & Prejudice vs. You & Your Artwork


Just kinda wanna delve into a subject that isn't talked about much. Politics in the industry have plauged hip hop since the mid 80's when kats were saying, "Keep The CrossOver." As a kid I recited this not know ing what it really meant. But now as an adult, I get why crossing over was frowned upon by the hip hop community. Today, it's nothing for a rapper to advertise for a soft drink or liquor company. Rap videos have countless amounts of product placements from shoes to custom high end vehicles. It's pretty nostalgic to watch a music video these days. (And not have the urge to buy things that aren't available to the average joe.) The funny thing about this is that I've read countless articles about "the commercialization of hip hop & rap" but no one mentions the character that hip hop has today in comparison to it what makes it so successful.a Around 1995 there was a spoof album put out called, Infectious Grooves." The Artist was listed as,"Lizard Skizzard" & the project was an industry test to see how many people actually bought a bull crap, unknown cartoon character album. The album was well produced, had nice graphics & advertising dollars behind it. The test went well & the album sold.

This industry field test run says alot. Not only about consumers or the industry, but about the character of us as artists & of those with the publishing dollars that push more & more B.S. albums to the public. I'm not going to go in on a rant of bigotry. Nor am I going to down-talk rappers of diverse ethnic or racial backgrounds. What I am going to do with this blog is highlight the motives of "The Machine."
When I say,"The Machine," I mean the mouths that eat from the art that did not create it. Sounds bad. I know... But I truly have some ill feelings toward the deceptive advertising in the music industry as a whole.

I'm not rich & the majority of rappers that appear to be... aren't either. But the image has become the norm in every aspect of the career. The image of: "Every rapper's a killer" has been repeatedly drilled into our skulls for so many years that in some genre's... your music will not be accepted if submitted, nor will it sell or be sold. The current state of hip hop is an awesome one. But, in my opinion there is a large gaping whole in it's side that has been bleeding for years & no one has addressed it or applied pressure to the wound. I have questions that provoke answers that are evident when it comes to why these negative images of hip hop & rappers are being pushed to the world. It's racism at it's purest form.

The FCC used to regulate publicly broadcasted (radio/TV) "performances" of songs to a tee. Any vulgar themes were denied. Vulgar words had to be completely changed, removed, silenced/muted, or reversed. Thie has changed drastically on stations that play urban music & cable stations that cater to the urban community.
Most artists that record these vulgar themes songs do not want there own children to listen to the music that they produce... But a large number of children see & listen to popular music.

Maybe this is not an issue for some but I think that it is important to maintain a positive image to the vast majority in America & to the other countries(especially 3rd world).

Finally, I've alsoy read countless articles with artists complaint about signing to labels & loosing creative control of what they say in their songs, due to marketing teams & CEOs wanting to pushe their own agendas & whatnot. I just feel that the people who are using urban music to make money are also poisoning the voice of hip hop & thus marring the image & creating a plane in the community that is VERY DANGEROUS.
I guess that is all I'll say about this for now. Y'all know who it is... PEACE

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